Fundamentals of Product Marketing for the Semiconductor Industry

This award-winning seminar delivers a thorough understanding of the industry’s product marketing process and provides comprehensive tools for steering products through the complex market place. 6 – 7 Industry marketing experts short-cut the learning process by sharing their 200+ cumulative years of experience. This course has been labeled a MUST ATTEND by previous participants.

Principles of Selling to the Semiconductor Industry

This powerful three-day workshop takes you inside the sales process within the semiconductor industry. You will gain critical industry knowledge, along with the skills and information necessary for executing every aspect of the industry sales process involving both semiconductor and OEM customers. Experienced industry instructors, each with a successful record of sales to the semiconductor industry, present a step-by-step program of valuable tools you can immediately use in the field. Filled with realistic case studies, the workshop puts the sales function into manageable perspective.

Key Semiconductor Account Selling and Management

Selling into the semiconductor industry, whether to device manufacturers or OEMs, is a complex and confusing process. This dynamic two-and-one-half day workshop translates confusing sales scenarios into proactive plans. It teaches a process which surfaces a comprehensive understanding of the account's drives, challenges and internal decision making roadmap.