Understanding the concepts and language of financial reporting
Whether you are an executive, manager or professional, you may need to evaluate a customer, plan new projects or policies, or simply deal with the financial aspects of your role. To be effective you'll want to be able to use the language of accounting.
Making the Microchip - At the Limits III is an overview of the semiconductor processing industry. This video course provides a comprehensive view of the complex manufacturing steps using non-technical terminology and analogies.
Is there any value in spending money on promoting a mature, entrenched product?
Not much! Remember the object, strategically is to minimize your costs. Targeted cheap promotion such as application notes and very direct emails to target customers might be worth it.
I agree, but there is the idea of branding. I had a customer with a mature, entrenched product. We promoted the fact that we were the originators of the product and it helped create the brand.
If this product still has a substantial active life of perhaps five years, you may want to rethink the answer. Competitors may see your lack of promotion as an opportunity to unseat you and you may need promotion to make sure you see the expected revenue stream. The value is in discouraging an interloper.