SPECIAL OFFER! SAVE $1,155 WHEN YOU REGISTER 3

We've got seats to fill! Our marketing activities were disrupted when our website was attacked recently. As a result, we still have open seats for our award-winning course, coming to Silicon Valley April 23 – 25.

To register, please call +1 408 261-3498, or Click here to request a callback from a Quest Team representative who will be pleased to take your registration over the phone.


Our national award–winning course is now even better!

Developed for the semiconductor equipment and materials industry, Fundamentals of Product Marketing 2.5 focuses upon professionals in product marketing, product management, and program management functions, and as a knowledge source for executive management. Fully revised in 2017, the content represents a major update of the industry gold standard for product marketing approaches and builds upon the national award-winning content of its predecessor.

The program's purpose is to enhance each participant's skillset, and provide a high degree of expertise in successful review, analysis and improvement of a product or product line to assure ongoing profitable growth and market position.


Who should attend

Fundamentals of Product marketing 2.5 is developed for participants from companies of all sizes. The course is recommended for industry professionals interested or working in product marketing or product management, regardless of experience.


What you will learn

  • Industry life cycle changes and their impact on your product(s)
  • Industry marketing roles and refinement of them for your position
  • Developing new/refined product definition and timely introduction
  • Differentiating your products and developing enticing value definitions
  • Pricing for optimum profitability
  • The use of segmentation, positioning, and pricing to develop strategies
  • Professional effectiveness through communication and interaction
  • Realistic forecasting
  • International marketing
  • Numerous current models and tools for executing your role

Participants receive a comprehensive industry product marketing manual and templates for implementing a number of the tools presented in the seminar. With these tools you will cut the time it takes to function as a highly competent professional.


Special Feature: The Experts Panel

Over the three days of the course, questions arise on specific marketing issues that the students have encountered. The Expert's Panel is an open forum held on the last day of the course and dedicated to answering those questions. Students gather collaborative information from industry experts on "real life" marketing challenges.

"Absolute necessity for product management. Great topics, well presented, well organized."

–Joe Wildgoose
Product Manager
Entegris
Franklin, MA

"Can't live without it! This course prepared me for my new role in Product Marketing, and gave me the tools and methodologies to succeed in my new role."

–Kiyomi Monro
Market Development Manager
Coherent
Osaka, Japan

"You must have this course under your belt. This is the second time I took this course and it was still a lot of new information to absorb."

–Brandon Lee
Director of Marketing & Business Development
Cimac, Inc.
San Jose, CA

"It got me enthusiastic about being in product marketing again. Lots of good ideas and presenters. A lot of info that can be used in real life. Kudos for awesome time management! Started on time, finished on time."

–Russell Stevens, Applications Engineering Manager
Sachem, Inc., Austin, TX


Hours

Fundamentals of Product Marketing classes are held from 8:00 am to 5:30 pm the first and second days, and from 8:00 am to 3:30 pm on the third day.


Meals

Registration includes continental breakfast and lunch all three days.


What to wear

Casual business attire is appropriate.

To register, please call +1 408 261-3498, or Click here to request a callback from a Quest Team representative who will be pleased to take your registration over the phone.