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    Give some examples of market driven companies and contrast them with technology driven companies.

  1. ASML lithography business is a market driven company, whereas Nikon is a technology driven company. They are both very fine companies. Novellus would be market driven, as would Applied today. Technology driven companies tend to last for some period of time and then fail. Actually, many of those companies, without realizing it, are market driven initially. An entrepreneur starts a business up and his market research comes from his background and experience. He creates a solution for a problem he knows the market has. But as time moves on his company becomes technology driven without adequate feedback from the market and it gets out of synch.
  2. On the same token if you try to become a market driven company and you donít have the technology you are going to fail.