Expert's Panel

A collection of timely and important topics posed to our panel of experts.

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    How do I obtain contacts and research to ensure my product in a new market, for my company, addresses the needs of the key industry players?

  1. First, go to that industry’s trade show, ask a lot of questions, and walk away with as much information as you can. Second use the biggest tool available today—do some Google searches—there is likely a wealth of information available. Third, go to a consultant inside the industry and be willing to spend a few dollars to obtain some insider information and guidance.