Find yourself a handful of really good salespeople in your company. Go talk to them, tell them you are putting together the pitch pak and find out what they need. Your goal is to take all of the knowledge of product marketing and convey it to them in a way that is quickly accessible. Ask yourself what are the best tools that I can give them that will make their job easier and keep you off of an airplane.
A capabilities brochure is printed on very thick, glossy, expensive paper. On the first page there is always a picture of your Chairman and CEO looking at the camera and smiling. There is always a copy of their signature or chop somewhere on the first two pages. It tells how wonderful a company and world-wide you are, how you are trustworthy and the customer never has to worry about doing business with you