March's Question of the Month

What is market segmentation?

Our experts answer...

Segmentation is a process of dividing markets where each segment contains potential customers with similar needs and/or characteristics, and are likely to exhibit similar purchasing behavior. It means, first and foremost, knowing your customers, giving them exactly what they want or may want and communicating via highly targeted promotional media.)
Coming in April

How would you define marketing?

Come back in April to learn the answer to this question.

Past Questions and their Answers

2010 Select a question to view its answer
April How would you define marketing?
March What is market segmentation?
February Product marketing managers have to be aware of the broader market and customer requirements, but also have another key contact responsibility. What is it?
January A mistake that many foreigners make is to treat all Asians alike. Each Asian culture has its unique characteristics and its own national pride, but there are some similarities. What are they?

2010 2009 2008 2007 2006 2005 2004 2003 2002 2001
2000 1999