The Expert's Panel

Topic How do I obtain contacts and research to ensure my product in a new market, for my company, addresses the needs of the key industry players?

The Experts Respond

First, go to that industry�s trade show, ask a lot of questions, and walk away with as much information as you can. Second use the biggest tool available today�do some Google searches�there is likely a wealth of information available. Third, go to a consultant inside the industry and be willing to spend a few dollars to obtain some insider information and guidance.