Quest Team Knowledge Center

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Quest Team Articles

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The Experts Panel

A broad and expanding collection of questions directed at the experts in our "Fundamentals of Product Marketing" seminar and the actual answers provided by each panel member.

Monthly Q and A

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Featured Article

Usage-Based Pricing: Trap or Treasure Trove for Equipment Vendors?


Semiconductor manufacturers would like to convert "fixed" manufacturing costs to true variable costs dependent solely on how many wafers, or better yet, dies they process. The more they can arrange that, the less risk they have. There is a way that you, as an equipment supplier, could give them what they've been looking for and also position yourself for improvement in market share and increased predictability in earnings.

Challenge yourself: join the Quest Team mailing list. We'll let you know each time we post a new question of the month, when new articles appear and when our experts panel sounds in on timely subjects.
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