Market Development Manager
Director of Marketing & Business Development
San Jose, CA
–Russell Stevens, Applications Engineering Manager
Sachem, Inc., Austin, TX
Steering your company's products successfully through the complex and constantly changing semiconductor equipment and materials marketplace takes technical expertise, business savvy and a thorough understanding of the product marketing process. Fundamentals of Product Marketing teaches just that - it provides specific product marketing skills that are directly applicable to the semiconductor equipment and materials professional.
Fundamentals of Product marketing was developed for semiconductor equipment and materials companies of all sizes and employees at all levels. Regardless of your level of experience, this seminar can strengthen your marketing skills. Also, because product marketing has such an important role in a company, this course is recommended for industry professionals in sales, product management, engineering, finance, and executive management. Fundamentals of Product Marketing encourages and reinforces the need for strong and supportive relationships between marketing and other departments.
Over the three days of the course, questions arise on specific marketing issues that the students have encountered. The Expert's Panel is an open forum held on the last day of the course and dedicated to answering those questions. Students gather collaborative information from industry experts on "real life" marketing challenges.
The American Society of Association Executives awarded Quest Team it's prestigious National award, the Certificate of Achievement in Education, in the category, "Best United States program delivered through a large industry association."
Registration includes continental breakfast and lunch all three days. Casual business attire is appropriate.
Materials include: extensive course manual and product development management software.
This course is available for in-house presentations.