Presented in cooperation with SEMI. Classes are held in Milpitas, California.
Developed for the semiconductor equipment and materials industry, Fundamentals of Product Marketing 2.0 focuses upon professionals in product marketing, product management, and program management functions, and as a knowledge source for executive management. Fully revised in 2017, the content represents a major update of the industry gold standard for product marketing approaches and builds upon the national award-winning content of its predecessor.
The program's purpose is to enhance each participant's skillset, and provide a high degree of expertise in successful review, analysis and improvement of a product or product line to assure ongoing profitable growth and market position.
Fundamentals of Product marketing 2.0 is developed for participants from companies of all sizes. The course is recommended for industry professionals interested or working in product marketing or product management, regardless of experience.
Participants receive a comprehensive industry product marketing manual and templates for implementing a number of the tools presented in the seminar. With these tools you will cut the time it takes to function as a highly competent professional.
Over the three days of the course, questions arise on specific marketing issues that the students have encountered. The Expert's Panel is an open forum held on the last day of the course and dedicated to answering those questions. Students gather collaborative information from industry experts on "real life" marketing challenges.
Market Development Manager
Director of Marketing & Business Development
San Jose, CA
–Russell Stevens, Applications Engineering Manager
Sachem, Inc., Austin, TX
The American Society of Association Executives awarded Quest Team it's prestigious National award, the Certificate of Achievement in Education, in the category, "Best United States program delivered through a large industry association."
Course materials include an extensive course manual and product development management software.
Fundamentals of Product Marketing classes are held from 8:00 am to 5:30 pm the first and second days, and from 8:00 am to 3:30 pm on the third day.
Registration includes continental breakfast and lunch all three days.
Casual business attire is appropriate.