How would you define marketing?

Marketing is an integrated process through which companies create value for customers, build strong customer relationships, and capture value from customers in return.

On a strategic level it consists of a Strategic Marketing Plan which is translated into a Segmentation Strategy, Positioning Strategy, and the Branding Platform.

On a more tactical level it is called Product Marketing and consists of what is commonly known as the 4 P’s, the Product Definition, the Promotion Plan, the Product Distribution Plan, and the Pricing Plan.