Product marketing managers have to be aware of the broader market and customer requirements, but also have another key contact responsibility. What is it?

As product marketing manager you are responsible for making sure senior management knows and “understands” the market issues. You have to communicate to them about opportunities, customer requirements and fulfillment of responsibilities that will allow your company to maintain or increase market share within the chosen markets. Because of your view, you may in fact be acting as the conscience of the company. Armed with this information, the choice among markets is then a joint decision to be made by product marketing and the management of the company.