A "technology driven" company is one that considers its ability to design and build newer and more advanced products the key to its success. These products are conceived based upon the talents and abilities of the technical staff. The belief is that if "you build a better mouse trap, customers will beat a path to your door." The problem is that the technologist's perception and the customer's perception might be entirely different.
A "market driven" company is one that considers its key to success is to design and produce products that meet the needs of customers in its markets. Those needs are determined by talking to the customers and gathering lots of data from which the product requirements are determined. Note that such a company is "market driven," not marketing driven. Marketing does not drive the company, the market does.