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Global Account Management (The Integrator)
The Manufacturer/Supplier Relationship for the Next Decade
by Guest Author: Bob Hills
Long time member of the sales and marketing community in the semiconductor industry
As the transistor developed from its simple beginnings to the complex logic and memory devices of today, the entity known as the IC Industry has gone through numerous phases. *These phases are shown in the following table.
Integrated circuits and MOS technology were invented during the decade of the '60's. The '70's introduced advanced processes of ion implantation and projection mask alignment in to production applications. During the '80's, the focus was on particles reduction to minimize killer defects which impacted yield. The current decade of the '90's has had focus on Cost of Ownership, Cost of Consumables and throughput to optimize productivity in IC manufacturing. Relationships between semiconductor manufacturers and equipment and material suppliers have also gone through different phases during the past decades. These relationships generally followed the following pattern:
These Integrators will have to be sensitive to third parties which provide software to accommodate FI and third parties which provide robots, etc. for FA. These third parties will have an impact on the sale, installation, start up and eventual management of manufacturing tools. Additionally these third parties will be beholding to the tool user or the tool supplier but not both. A clear definition will have to be made as to which of the three or more parties involved will have responsibility for each part of the overall program. Communication between all the parties involved is the key to success. This communication will be the role of the Integrator. To quote Ken Levy, CEO of KLA, ". . . look for the integrators. They are the companies that semiconductor manufacturers will turn to and say 'Help me build these fabrication plants of the future. I want you to be my partner in this project.' Those kinds of companies will be winners "
The second decade of the new millenium will see the see the industry reinvent itself with such technologies such as organosilicides which will emulate how the brain works. The relationship between the parties will return to one of Scientist to Scientist. And so the process begins again.
About the author Bob Hills background includes sales, marketing and product management in the disciplines of etch, ion implantation, photolithography, spin-bake, PVD, CVD and semiconductor materials. He has held positions at Lam Research, Drytek/General Signal, Kasper Instruments/Eaton and Materials Research Corporation. He has a BSME and an MS in Metallurgy from Stevens Institute of Technology.
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