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Course overview
Whether your role is sales, marketing, engineering, other professional responsibilities or management, the degree of success that you achieve is highly dependent upon how well you "sell" your thoughts and ideas to others. People, however, are very complex and determining what words, presented in what manner, will work best with each person and situation is difficult. In fact, most people do and say the right thing between 10 — 30% of the time. The remaining 70%+ of the time they fall short of what could have been achieved.
This course is designed to give you an understanding of why people act and react as they do. Bridging from that knowledge it provides easily understood clues to identify what is going on in the other person's mind, what is important to them, what is a "turn-off" to them, and what motivates them to take action...to agree and commit to what you are presenting.
The course brings you inside the highly successful interpersonal model that has assisted thousands of people and company teams to enhance their customer interactions and build cooperative team activities. It helps you to meet people at the level of their needs and thus succeed with mutually beneficial outcomes, whether achieving a sell, enhancing customer relationships, or gaining cooperation for some project activities.
What you will learn
- accurately understand the desires and needs of others
- effectively adapt yourself to each person
- avoid words and actions that are "not okay" with another person
- use approaches that motivate and gain commitments
Who should participate
This course is designed for professional and management level people who are responsible for achieving results that involve the participation of other people. This specifically includes marketing, application engineering, field service, customer support, sales and managers who must successfully function as part of the sales team.
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