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Course overview
Whether you are an entrepreneur or an "intra-preneur", or if your role is strategic alternatives or choices, you will profit from being able to see the financial implications of your ideas. To "sell" your ideas to others, you'll want to be able to quantify the reward and risk implications of strategic alternatives.
This 10-lesson course is designed to enable you as a non-accountant to build a usable financial model of a business. You'll use that model to determine and analyze proposed changes in the business, and to have a basis for selection among alternative strategies. You'll concentrate on the process and logic of modeling rather than on the numbers by which the model is expressed.
The course will provide sample linked spreadsheet models of three classes of business situations. You'll discuss in detail the process of getting estimates for starting up a new venture, for making distribution channel choices, and for deciding if an equipment business can insulate itself from a highly variable capital equipment market by adopting usage-based pricing.
What you will learn
- Determine the necessary contents of a business model
- Build a usemodel to get "what if" information
- Use income statement, balance sheet and cash flow statements as templates for your model
- Use financial ratios to build information
- Go through the process of determining the financing requirements of a new venture
- Go through the process of making a choice among direct sales, rep sales or distributors to reach a market
- Go through the process of creating and evaluating a new paradigm of usage-based pricing in a capital equipment business
- Analyze, use and refine the models you build to make and "sell" decisions
Who should participate
This 10-lesson course is designed for Marketing and Product Management professionals as well as senior management in engineering or other operational disciplines. It is intended to serve the needs of those who want to understand and help effect the choice among alternative strategies having broad business impact. While quick overviews of financial statements are provided, this course assumes the participant has a basic understanding of prime financial statements.
Bonus Materials
You will receive completely structured and linked Microsoft EXCEL (c) Business Modeling Templates for your own use. During the workshop you will use them to develop your own business models for complete understanding of the principals involved.
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Experience the Demo
We've prepared a sample lesson you can view free of charge.
Requires Adobe Flash Player, a free plug-in for your Web browser. If you need it, you can get it here.
Course outline
Essentials of Business Modeling
Doing it for the right reason
The elements of a model
How to Determine if your model is effective
Techniques of Modeling
The Linkages Between Financial Elements
The Income Statement
Balance Sheet and ratios
Property, plant and equipment
Cash Flow
Building the First Model
Case Study background
Rough it–refine it
Estimates
Critical Decisions
The Experience Curve
Adding Model Data
Expenses
Building the Balance Sheet
Cash Flows
Financing
The Model in Action–Analysis
"What if" simulations
Determining what the data means
Refining the model
Spreadsheet "Startup" Model–Second Case Study
Making Advanced choices
Getting better at analysis and refinement
Third Model–Outright Sale Versus Usage Fees
Model structural considerations
A Different kind of analysis
Re-thinking the metrics
New concerns
Refining the model for your exact needs
Course Registration
ON DEMAND COURSE—Watch it now
The fee for this course is $149.00. You may pay online or you may pay by check.
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